As we step into 2024, the beauty industry is set to embrace a range of exciting trends. It aligns with our “Beauty Predictions” for the year. Hormonal skincare is predicted to be a major trend. It will offer tailored solutions to individual hormonal changes, enhancing skin health.
The industry is also expected to respond to the growing demand for streamlined routines. It will introduce minimalist products that address multiple needs. This aligns with consumers’ desire for efficiency.
Sustainability remains a key focus. Upcycled and refillable perfumes have emerged as a new scent trend. As we navigate these trends, we will emphasize quality over quantity.
We will promote a more authentic and manageable approach to personal care. Stay tuned as we delve deeper into these beauty predictions for 2024.
The beauty industry is constantly evolving with new trends emerging each year. Popular YouTuber Kelly Gooch says that in 2024, there will be more color cosmetics, skincare, haircare, and more.
Reviewing Past Predictions
In looking back at previous years’ predictions, noted several accurate calls. These included predicting celebrity brand closures. They also included the rise of pH-changing lip and cheek products, and an influx of beauty dupes. While not every prediction came true yet, some took a couple years to manifest. This demonstrates the fluctuating nature of beauty trends.
General Trends: Subtlety and Skin Health
For 2024, expect a movement toward more subtle, natural-looking highlighters. The disco ball look is fading. Skincare-makeup hybrids like pH-changing blushes and lipsticks will remain popular. People love them for their skin-boosting benefits.
Brands will keep expanding. They will appeal to consumers with quality dupes of prestige products at drugstore prices. The economic climate may make the affordable copycat offerings even more enticing.
Color and Style Predictions
Pantone selected a soft peach hue called “Peach Fuzz” as its 2024 Color of the Year. This hints that beauty brands may begin using this flattering, lively shade in packaging, makeup, and nail polish.
The minimalist “clean girl” aesthetic persists. However, people expect bolder accents. These include graphic eyeliner, bright eyeshadows, and impactful blush to create focal points. Slicked back hair may give way to messier, softer styles as well.
Product Development Projections
In makeup, the host sees colorful mascara as an emerging trend. Brown, blue, and magenta options are becoming more prevalent. She also expects the recent craze for branded bags and squeezy tube lip balms to endure.
For skincare, scalp-focused treatments will continue growth through masks, oils and pre-wash products. Body care may shift. Lotions may contain actives, like retinol and vitamin C, rather than just hydrators.
Brand Launches and Collaborations
People are excited about possible collaborations between ColourPop and Disney. They are also excited about possible collaborations between Clinique and Starbucks. A Fenty Skin mascara, Pat McGrath eye shadow quads, and a Lisa Eldridge spot cover concealer are also theorized for 2024.
The host believes that, in the coming year, powder foundations, hair volumizers, mini products, and fragrances from various beauty brands will flood the market. This will meet emerging consumer demands.
Not every prediction will come true. However, analyzing beauty industry trademarks and trend data gives insights. It also shows shifts to expect in 2024. Brands that can capitalize on these changes with new products and marketing are set for success.
We recommend these resources: