Vice Style

I know it's a little late, but I've decided that my new year's resolution for 2012 is to not buy anything unless its advertising campaign has explicitly involved either skateboarding or dubstep, preferably both, because, otherwise, how the hell am I going to be certain that it's hip? Last year was a clusterfuck of totally misguided purchases, something I realized could have been easily remedied by just bloody knuckling down, paying attention to the TV, and noting that more or less any cool product featured skateboarders prominently in its advert.

Skating wasn't only used effectively to sell stuff, but also in music videos by the trendiest, most innovative artists on the planet, and in a shit-ton of mega-relevant, on point fashion shoots. The great thing about using skateboards in shoots is that any notion of stress concerning styling, or whatever, goes straight out of the window, because once you chuck a board in there, every element of skateboarding's rich, romantic history gets thrown in there too and that shoot instantly becomes an authentic part of the cultural zeitgeist, no questions asked.