London Fashion Week: Two Hours of My Life Gone Forever

When people find out that I get to go to fashion week as part of my job, their reaction is usually one of extreme envy and desperate pleas for spare tickets. Above is an artist's impression of what the average person thinks of when they hear me say, "I'm going to a fashion show". Here is a play-by-play of what went down at last night's Julien Macdonald show.
This is where a fashion show starts. Outside, hundreds of people crowd around, all convinced that they are more important than the person before them. They all stand there shouting into their mobile phones lying about what what will happen if they don't get inside - the word 'consequences' is thrown around a lot. Miraculously, after only a few seconds of waiting, I was ushered inside.
Once inside, I was treated to complimentary cocktails. The pale one is a Bellini. I know this because some guy who sounded like Bruno kept furiously screaming, "MORE BELLINIS!". Not sure what the dark one was, but based on its taste, I'm going with, "ashtray martini".
This didn't mean I was inside the show, mind you. This was a reception area aka a really really crowded room filled with so many scented candles that it was difficult to breathe, where I would have to wait for the next 30 minutes. I used this time to drink as many free cocktails as possible.
And to steal some toilet paper. I needed to pick some up on the way home anyway, and this stuff was fancier than the toilet paper I use in my dreams. It wasn't just quilted, it was quilted in SHAPES. Like, deers and stuff. I'm pretty sure it was quadruple-ply too, which is something I didn't even realise existed. If I were reviewing this show on toilet paper alone, it would get a ten.
Every few minutes, a hundred camera flashes would trigger at once, signalling the arrival of a 'celebrity'. Like, erm, whoever these people are.
After what felt like hours, we were let in to the main show area. Some might think is a little OTT, but that just means they're idiots who don't know shit about fashion.
Inside a fashion show is complete insanity. The main cause of chaos is the fact that there are 100 PR girls trying to make photographers get off the runway and back in to the photo pit, and 100 photographers trying to stay on the runway so they can get another 2000 shots of Juliette Lewis.
This is what a photo pit looks like. Most of those guys have been waiting here since before you were born.
As there's a lot of money to be gotten from getting the perfect fashion shot, people tend to get a little crabby in there. I once saw a guy get dragged out of the venue in tears after getting into a fight over his spot.
Speaking of Juliette Lewis, I listened in on this interview she was giving for Lorraine, and she said "I like that this show is in a church... churches are really... spiritual... and... um... religious". I can't believe Lorraine got the scoop on that chunk of wisdom.
Next celebrity to arrive was Janice Dickinson. Fascinating fact: This piece of shit invented the word 'supermodel' to describe herself as she didn't think that the word model sufficiently described the way she walked back and forth wearing clothes.
More and more celebrities arrived, and eventually the front row became TOO FAMOUS and people started freaking out. One photographer kept shouting over and over about how he couldn't get everyone into one shot. Seriously, he sounded like he was about to burst in to tears.
Can you fucking imagine if this was something you had to worry about - whether to crop out Jude Law's ex-wife, or someone who pretended to sleep with Kanye West in order to make him appear straight? *Shudder*.
It's a strange feeling being in the presence of so much collective accomplishment though. It really makes you evaluate your own life, you know?
There were a couple of people there whose entire job was to walk around and spray perfume into the air. At one point, one of them sprayed it directly in to my face. I shot her a WTF look, and she just flashed me a little "you're welcome, babes!" smile and carried on.
After getting screamed at by a dozen or so different people for standing in the wrong place, I showed an usher my ticket and was taken to my front row seat. Which was exciting for a minute, but then I realised it wasn't a real, celeb-packed front row. It was a second, hidden front row for losers. I guess they put it there to make bloggers feel special, and you know what? It kinda worked.
Then, almost a full hour after it was meant to start, the lights dimmed and the music started pumping, which, hilariously, was that Korn song that goes "aaaaarrreeeee yyooouuuu REEEAADDDDYYYYYYY!?!?".
According to the program, the music was selected by someone who used to be in The Kinks. He was probably paid more than what my parent's house is worth for this 'task'. If you listened really carefully, you could hear the sound of him laughing all the way to the bank.
I'm not sure I can fully get across how unexciting it is to watch people walk past you wearing clothes. Try it for yourself. Go outside now and watch some people walk past you. Now imagine they all look the same as each other and are wearing variations of the same outfit. Fun, huh?
The clothes were alright, I guess. A bit dated. It was like he couldn't decide which year-old Shoreditch look to rip off: lacy goth girl or Florence and the Machine-y girls. So he just alternated between the two.
I guess the main difference between these clothes and the clothes girls were wearing in Shoreditch last winter is that these ones cost more money than it would take to give clean drinking water to all of West Africa for the next 30 years.
And, after about five minutes, it was over. The celebs seemed to like it. That desperate wave Janice Dickinson is giving to the designer is one of the most depressing things I have ever seen.
And then the room turned back into the opening scene of Saving Private Ryan. I guess you can never have too many pictures of someone who was once married to a member of the Rolling Stones.
By this point, I was drunk enough for my thought process to have evolved from "lol, these 'celebrities' are lame" to "a picture of me and Juliette Lewis would be THE FUNNIEST THING EVER".
So I ran after her to try and get one. Unfortunately, my path was blocked by Janice Dickinson. I figured that, seeing as I already had my camera out, I may as well get one of me and her too. When I asked, she rolled her eyes and said, "Yes, but hurry up", which is why it's so blurry. We both look great though (just kidding).

Eventually, after a lot of pushing and being pushed, I managed to catch Juliette. I told her she was one of my favorite singers. Judging by the look on her face, she didn't believe me. I know if I were Juliette Lewis, I wouldn't believe someone who told me that. I asked her for a photo, and she too said "Yes, but hurry up". I guess that must be fashion-speak for "I'm a complete and total cunt".
And with that, I headed home. With two hours of my life gone forever.
Summary: Quadruple-ply toilet paper is in.
JAMIE LEE CURTIS TAETE

dionne
February 22, 2011 10:51pm
jamie's the best
sandy
February 22, 2011 11:47pm
loving his comments!!! exciting to read :)
ss
February 23, 2011 06:45am
bravo!! 10/10
nice one
February 23, 2011 11:27am
boom! haha
marsida Rexhepaj
February 23, 2011 11:32am
this is probably one of the most honest pieces of writing you will find in regards to LFW!!
Tamara
February 23, 2011 01:46pm
The best part of my afternoon! I laughed so hard I cried!
sam
February 23, 2011 01:54pm
this is soooooo shit, literally the worst article on vice style sadly. massively annoying read. lfw is loads of waiting around and wanky people but pretending not to know who 'celebrities' are then name dropping the shit out of the like is fucking gheeeeeeey you loser. plus janice dickinson is insane, in a good way - whens the last time you saw any stuck up media cunt pose like this http://bit.ly/h5YD9X ????
rob-e
February 23, 2011 02:01pm
@Sam I don't remember seeing any point where he pretended to not know who those people were. I think he was just pointing out the inherent ridiculousness of somebody admiring someone just because they used to be married to a famous person. And Janice is not "insane, in a good way". She's insane in a very bad way. She's a drug addict and an alcoholic. Just because she got paparazzi'd doing yoga, doesn't make it worth it.
sam
February 23, 2011 02:25pm
@rob-e 'Every few minutes, a hundred camera flashes would trigger at once, signalling the arrival of a 'celebrity'. Like, erm, whoever these people are.' with regards to janice, i like her because she doesnt give a fuck, she is mad but she is good. i thought shed been to hell and back and shes straight now? maybe im wrong
Lira Leirner
February 23, 2011 03:27pm
This is the funniest, most honest piece I've read in a long time, and I'm sure anyone who goes to fashion shows agrees, even the ones who need to keep up the glossy dream to "the others" aka those who get to see the pieces a year later in glossy magazines.
James
February 23, 2011 03:30pm
@sam I think he was mainly pointing that, whilst some of the people there were recognisable, there were others that the paps were getting into a frenzy over that...er...weren't. Specifically the guy in the lichen-green Barbouresque jacket who looks like a cross between Morten Harket and Pete Tong...
Natalie Jade Best
February 23, 2011 03:42pm
THAT WAS FUCKING FUNNY!!! i wanna hang with you at FW from now on!!
brodawg
February 23, 2011 04:39pm
This was totally enjoyable to read. it just proves it's satisfying to make fun of shit that people take really seriously
Ant
February 23, 2011 04:41pm
Brilliant and spot on!
lemonly
February 23, 2011 06:15pm
fark, jamie is hilarrrryous. it's definitely a talent to expose the humor in hoitytoity fashion shows. i bet the event organizers had no idea he'd be writing an article like this!
Stacey H
February 23, 2011 08:55pm
Awesome, honest and refreshing post! You really know how to show and say it how it is!
Marti
February 23, 2011 10:49pm
Just brilliant finally someone who tells it like it is! I was giggking out loud to this, thank you :)))
Zanna
February 24, 2011 02:58am
Thank you. Thank you for writing this. I just attended the whole of NY Fashion Week and wanted to die. And the worst part is, I feel the need to be thankful for the opportunity to attend. Which I guess I am (or am I just brainwashed to think this?), but thank you for summing up how vapid and crowded and UN-glamorous fashions show actually are. At least for us "nobodies."
Susie
February 24, 2011 10:51am
Ha-hA! This was hilarious, and pretty accurate if you ask me!
Akeela
February 24, 2011 11:02am
This was my first LFW and I'm so glad to know there are others out there who feel the same way! Thanks for this. I read it whilst standing in queue for a show and had others giving me odd looks as I laughed all the way into the auditorium.
Cupcaker
February 24, 2011 12:09pm
Fantastic!! There need to be more people out there that write stuff like this with some grasp of reality!!!! bravo!
Mike
February 24, 2011 02:10pm
So, so funny
Luke
February 24, 2011 02:23pm
you, sir, are a fucking hero.
Taina
February 24, 2011 04:43pm
Lol!! Hilarious! That is very honest indeed. You have spelled out precisely what I feel/see when going to fashion events in general... What a relief! Those puppets always make me feel uncomfortable and a fish out of water... Stupid of me, I should have James' classes on how to have more fun when surrounded by them. By the way... I would never imagine J. Lewis would do pouty lips: she was supposed to be cool, wasn't she?? Maybe not afterall.
Theoretical Shopaholic
February 24, 2011 06:55pm
I guess Tom Cruise was telling the truth when he said you could be a Scient*logist and 'spiritual' at the same time. I wish he'd spent the whole night desperately trying to find out who made that toilet paper, begging PR people to tell him, announcing that it was the most fabulous thing he'd seen at the show.
Ema Zee
February 24, 2011 07:36pm
as described in Wikipedia Dickinson's claims for coining the term "supermodel" and being the first one to represent the title are disputed. The term "supermodel" was already known in the 1940s. The writer Judith Cass used the term in 1942 for her article in the Chicago Tribune, which headlined "Super Models are Signed for Fashion Show".[21] Later in 1943, Clyde Matthew Dessner used the term in his modeling book.[22] The term was popular throughout the 1960s to 1970s. The New York Times on March 21, 1967 and the Salisbury Daily Times on May 19, 1967 referred to Twiggy as a supermodel.[23] In 1968, an article in Glamour described Twiggy, Cheryl Tiegs, Wilhelmina, Veruschka, Jean Shrimpton and fifteen other top models as "supermodels".[24] The July 8, 1970 issue of The Gazette described Penelope Tree as a supermodel.[25] The April 23, 1971 issue of The Hour[disambiguation needed] headlined one of their articles "Supermodels Reveal Their Beauty Secrets", including an advertisement with the caption "Supermodel Cheryl Tiegs". The article also says, "The fashion/beauty world is dotted with Supermodels" and "Cybill Shepherd a Supermodel who may turn into a Superstar."[26] Jean Shrimpton was also described as a supermodel by Time in 1971,[27] as were Margaux Hemingway by Vogue on September 1, 1975,[28] Beverly Johnson by Jet in 1977,[29] and Naomi Sims in the 1978 book Total Beauty Catalog by K.T. Maclay.[30] Lisa Fonssagrives[31][32][33][34] and Dorian Leigh have been retroactively recognized as the 20th Century's first supermodels,[35][36] whose careers began before Dickinson was born. Gia Carangi has also been called the first supermodel[37][38] as well as Jean Shrimpton.[39][40][41][42][43]
David
February 24, 2011 09:21pm
i laughed so hard. brilliant review.
yer_mom
February 24, 2011 09:33pm
It's is reporting like this that gives me faith in blogging. This is what fucking blogging is for, crashing places getting drunk and then shitting on the whole thing.
A.D.M
February 25, 2011 01:57am
Bloody hilarious ! !
Deniz
February 25, 2011 08:30am
hahah, brilliant!
nick
February 25, 2011 12:24pm
i seriously don't understand why vice even gets tickets for LFW. surely these pr companies have people looking at all the press the shows receive.
LOTTIIIIIIIIIIII
February 25, 2011 12:55pm
wonderful stuff !
radiohead
February 25, 2011 03:37pm
you pretty much hit the nail on the head.
Lamey Tate Modern
February 25, 2011 04:16pm
Chill out guys, its not that good. Now, who has a fucking light???
krystal.espeland@gmail.com
February 25, 2011 05:11pm
best thing i've read in a long time, thanks for that!
rudy
February 25, 2011 06:36pm
nice perspective. funny read!
Chessflake
February 26, 2011 01:45am
Some cameras are bigger than others.
Suri
February 26, 2011 01:47am
nah
e
February 27, 2011 04:51pm
lmao nice
H
February 28, 2011 03:53pm
Thumbs up!
the247s
March 01, 2011 10:58am
Ha ha ha! Great expose. I really enjoyed reading it. It looked like a complete nightmare to be there. But then you were getting free bellinis which I wasn't, on that particular night, which is one positive thing for you. However it does sound like the free bellinis were needed to cope with howling tornado of idiots there. I'm not so well informed on fashion as you so I thought that although some of the clothes looked incredibly well made and very elegant, they weren't exactly streetwear or partywear, unless the parties the women would wear them at are at various opera houses in the world or yachts, and then the dresses would probably be hidden under a shawl or fur coat made of baby seals, because the women wearing them would be cold otherwise. Perhaps that was last year's look in Shoreditch, but then I live in Bow, which is a few miles east of Shoreditch, and rarely venture West so I am about 20 years behind everyone else. So I know nothing. Perhaps the world needs something a bit more down to earth for a fashion show. Me thinks I have an idea..... oh it's been done before... a zillion times ;-) Thanks again, for a great piece.
mermaid
March 05, 2011 02:21am
love this. it makes me positively happy to know crappy stars and crappy runways exist. and the fact that people would still call this fabulous is crazy. love the honesty, want the toilet paper.
ACe
March 06, 2011 05:27pm
Really funny and really accurate! Gay Times blogged a really bitchy piece about the Charlie Le Mindu after party too. I think more LFW coverage should be like this! x
Kaz
March 07, 2011 11:08am
Absolutely hilarious! I couldn't stop laughing, honest and so brilliantly written. Fortunately those PR girls never find time to actually read blogs so you might get away with this and get another front row seat next season, I will be watching this space
mikey d
March 07, 2011 01:31pm
i had a front row seat thankgod i didnt attend and stayed at home on the loo reading vogue italia !
Meaghan
March 07, 2011 05:46pm
Hahaha this is AMAZING. Thanks for posting something totally real and honest. It was so refreshing! Also, thanks for the unedited pictures. They make this article THAT much more awesome.
Jess
March 10, 2011 02:33pm
# HAHAHAHAHAHA that IS Pete Tong! "James February 23, 2011 03:30pm @sam I think he was mainly pointing that, whilst some of the people there were recognisable, there were others that the paps were getting into a frenzy over that...er...weren't. Specifically the guy in the lichen-green Barbouresque jacket who looks like a cross between Morten Harket and Pete Tong..."
Lois
March 13, 2011 11:37am
It seems to me that the fashion industry gorges itself on..... the fashion industry - 'tis an untamed beast! thank you for your blog - I have never been a 'fashionary', nor have any desire to be. Your expreiences just prove that I am right to be a non-believer in idolitary (have I spent that right?). false aromas, false eyelashes and false sentiment - have I got that obervation right?
London Fashion Week
August 31, 2011 04:40pm
London Fashion Week is just around the corner and we are getting excited to be a part of it to enjoy the show Voicesoffashion.co.uk