Vice Style

Quick, girls, check your labia. Is it looking a little dreary and gray? Good news: My New Pink Button is on hand to help out, offering you a selection of temporary dyes to restore a youthful pink hue to your lady bits. Bad news: the product itself is apparently a bit shit, but never mind, because the website is gripping. Firstly, each dye is named after a famed starlet, which allows you to mull over whether your labia is more of a pill-popping depressive, like Marilyn, or a tap-dancing serial divorcée, like Ginger. Second best are all the knowing comments, like this one, thanking the company for bringing to attention the devastating, crushing problem of discolored labias.