Vice Style

MICAH LIDBERG FOR LACOSTE L!VE

Who: Micah is an illustrator from Kansas City. He's made a book for Nobrow, is buddies with the design dudes at It's Nice That, and just has that overall awesome and funny, childhood-hobby-turned-profession thing going on.

What: No ironic slogans here, thank God, only a cheeky, winking crocodile who looks like he's attempting to flirt. The illustrated prints feature a whole lot of magical and prehistoric shenanigans dinosaurs, dead unicorns, zombie hands, and a load of other animals prowling around or being eaten.

How: In a penthouse overlooking the Hudson. There was also a huge Lacoste cologne preview going on with important perfume industry people looking at bottles.

Vibe: Lacoste is in.

VS