Vice Style

PAM, the Melbourne-based fashion brand, gallery, book publishers and record label, first came to my attention about two or three years ago when the editor of i-D magazine (who I thought hated me because I'd sent him some really crappy copy one time) gave me a PAM t-shirt with the guys from Deustch-Amerikanische Freundschaft on the front. The PAM and DAF logos are sort of blended into one on the front of the t-shirt below a photo of the group (which can be seen on this video). I love streetwear, but I can do without the embarrassing, closeted man-child connotations that you see on half the stuff on Highsnobiety, and the aforementioned t-shirt (like a lot of PAM stuff) was all about international hyper modernity.